Hi, I'm
Edward.
A Sydney based designer that is crafting a more diverse happiness portfolio.
So what have I been doing in order to develop this?
In early 2021 off the back of the COVID lockdowns, I left my Design Manager role in the Exhibition and Events industry to pursue a career path that I yearned for.
Fortunately, I was given an opportunity by an ex-colleague, good friend and mentor to break into the industry, honing in my craft at a Fintech start-up / scale-up. This experience has been invaluable in my growth and maturity as a Product Designer and I am truely grateful to have been given this opportunity.
My 5 and a half years spent within the Exhibition and Events industry has also played a pivotal part in who I am today and the designer I have become. It has allowed me to implement frameworks to guide my design process, ensuring that the end solution is focused on an equilibrium of satisfying the problem for our users, ensuring technical feasibility and also business viability. I approach this with a strong belief of designing with a purpose, aiming to ensure that every touch point with stakeholders, customers, audiences and space is meaningful, accessible and valuable, not just pretty.
Additionally, I had the opportunity to manage a team of 5 designers, mentoring them, growing them and aligning their passions and skills with the work that we do, building confidence in their capabilities and craft.
Outside of design you will find photography and power lifting in my happiness portfolio. These two aspects of my life have taught and inspired me to become a better person, manager and designer. It has taught me patience and to really really really love the process, despite the failures along the way.
Oh and also sushi, sushi plays a big part in my happiness portfolio.
🍣
Experience
GROW Inc
Product Designer
Dec 2023 - Jan 2026
Trade Ledger™
Product Designer
Mar 2021 – Dec 2023
YourHealth +
Contract, User Experience Designer
Mar 2021 – Mar 2021
Harry the hirer
Sydney Design Manager
Jan 2018 – Mar 2021
Harry the hirer
Designer, Sydney Exhibition & Events
Sep 2015 – Jan 2018
Goodwill Analytics
Experience Architect
Dec 2016 – Jan 2017
Abalos & Colab Design Group
Freelance Industrial Designer
Jan 2015 – Oct 2015
Digital Eskimo
User Experience Architect – Internship
Jun 2015 - Sep 2015
Education
General Assembly
User Experience Design
Jun 2017 - Aug 2017
University of Technology, Sydney
Bachelor of Industrial Design (Hons)
2011 – 2014